There are so many relatively new ways to reach customers these days. Some I deem as creepy cool. The technology available today allows us to target people according to places they’ve visited, either in-person or virtually.
For instance, say your business participates in an industry trade show. Wouldn’t it be cool if you could send an ad to people that they’d see on their phone as they walked the aisles?
For instance, imagine how nice it would be to have your ad appear to all of the potential customers who recently visited your competitor’s website.
For instance, think how handy it could be to advertise to all of the people in a specific geography around a new location.
All of this is possible today.
Since these new marketing options are pretty new, we’ll provide you an overview:
Geo-fencing
Geo-fencing uses global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary (fence). Then, once this “virtual barrier” is established, the administrator can set up triggers that send a text message, email alert, or app notification when a mobile device enters (or exits) the specified area.
Geo-fencing can be used to target individuals visiting your competition or a place that indicates they have an interest that makes them a strong prospect for your business.
In a nutshell, this form of marketing enables you to build a fence around a geographic area and communicate with devices in that space.
Geo-targeting
Geo-targeting is the practice of delivering different content or advertisements to consumers based on their geographic locations.
Google Ads (formerly known as AdWords) has a feature that allows search advertisers to specify a location, or a set of locations, as the only area(s) in which they want their ads to show. For businesses that rely on foot traffic, such as a retail store, this can be an essential tactic.
Getting with the times
If you are still relying on newspaper ads and billboards to drive traffic to your business you are missing out. Today’s options allow you to be far more proactive and selective in your marketing. If you can describe to us your ideal customer, we can likely come up with effective ways of directing your messages directly to them.
You only have so much time and money, so make the most of both by targeting your messages.
We know some of the options are new and may seem overwhelming. That’s why we are here to navigate the options for you. You don’t need to know every detail of the process to understand you’re getting results. We’re here to offer old school values with the modern marketing tools. These geo services are simply another tool in the toolbox.
Another means of reaching potential clients. Another way to get your message in front of them. Converting a prospect to a client often requires the use of several tools. Together we can find the right combination.
Contact us to schedule a free consultation, we’ll learn about your business and together we can formulate a plan to move your business forward.